Casino Industry Embraces Social Media Marketing

At the moment, more and more organisations are adopting social media as one of the many channels for their marketing efforts. Even the casino industry has not been left out. Here are a few examples of how the casino industry has been utilising social media for their marketing efforts.

Social Media Analytics

They play an important role in letting the casino know whom to target, how the customers are reacting and what the needs or desires of the customers are. Using to grow your social media following will help in making strategic marketing decisions, media allocations and in deciding how much online engagement should be deployed. These tools also help the casino quantify the effect of the promotions.

Using social media for marketing is a simple and effective way to promote a casino. It takes a little skill, as is the case with everything to do with gambling, but the results are worth it. Bring in new players and engage old ones with the power of social media.

Instagram / Facebook

This is probably the website that is mostly used for marketing campaigns, and the casino industry is not far behind. Casino collaborations with organisations from other industries like real estates are also seen. This effort is helpful in promoting both the businesses. Facebook can be also used for customer service. online Casino reviews are also not uncommon on Facebook.


Internet video marketing is also one of the most effective methods of internet marketing, and many casinos take advantage of Youtube to create viral videos. Videos of Casino’s were so entertaining that they brought a lot of traffic not only to the promo but also to the casino itself.


Some casinos really understand the use of Twitter very well and can communicate effectively with their users, without being overly promotional or pushy. They do this by posting interesting and genuine tweets, which show that they care about the relationships with their players.